Today we learned something interesting about Apple’s strategy in connection with the iPhone SE and who it’s actually for, not less than when it comes to the Chinese market. Apparently, the device is intended to your evolving rural population and farmers.
Incomes have raised quicker in rural Chinese areas in comparison to cities and because of that, people is beginning to obtain a taste for premium devices. The per capita rural incomes now surpass $6,000 annually, basically a bar that claims “you can get into that new low end iPhone”. The public’s expectations for quality is growing plus in spite for being faithful to local brands like Vivo or Oppo, rrndividuals are always open for novelty and freshness.
And sometimes cheap doesn’t work anymore. One good example is Proctor & Gamble and ways in which they popularized disposable diapers in China, pricing them at $0.10 around the 2000s. This season they took intense hit, as customers in China started buying costlier diapers in rural areas, as they would look for quality. Their revenues had increased as well as their product desires too.
Smartphone ownership is expanding fastest one of the people earning lower than $800 every month, including farmers. The iPhone SE fits inside and may even be very appealing to that segment, depending on analysts. It’s perfectly logical the handset has been said to obtain already received 3.4 million preorders in China…